Love is Helly Hansen’s Flow System. "A place where thoughts, creativity and innovation flow, get heard and implemented.
It’s a non-public, ultra insider program that was created to promote artist/brand/enthusiast collaboration." The entire line is only available through the issuement of an exclusive membership card by an HH representative. It is from this campaign that Helly Hansen hopes to seek people out who share the same passion to innovate create meaning and invent, for the love.